THE CULT BEAUTY BRANDS OF 2024

Believe the hype. These bestselling beauty products are worth every penny. Not heard of them? You have now.

D-Bronzi Drops

A couple of D-Bronzi drops will boost your skin’s elasticity whilst giving you a gorgeous glow.  

Founded by mum of four, Tiffany Masterson, Drunk Elephant’s clean formulations have gained icon status.  Space NK sell on average 100 a day.

Peptide Lip Treatment

Nourishing, creamy and restorative, your lips have never looked glossier.

This cult product from Hailey Bieber’s Rhode skincare range even has its own phone case: yes seriously.  

Lip Sculpt

This dual ended lip liner naturally sculpts and defines lips for up to 10 hours.

There are six neutral shades of Lip Sculpt. Three have brown undertones and three pink undertones, so you can find the perfect shade for you. Check out the limited edition Red which was designed to suit all skin tones.

Bum Bum Body Cream

With Guaraná and fast-absorbing Cupuaçu butter this body cream visibly smooths and tightens skin.

This ultimate Brazilian beauty secret gained cult status thanks to its powerful ingredients and addictive scent.

Volume & Texture Spray

This lightweight, pore-refining moisturiser works miracles for oily combination skin.

Deemed the holy grail of beauty products, Tatcha’s Water Cream continues to be their best seller.  Launched in the UK in 2022, this cult cream often sells out.

Leave In Repair Mask

Packed with peptides, this mask promises to smooths split ends, repair moisture and bring back bounce.

Space NK’s bestselling, leave-in mask promises to reverse hair damage in just four minutes — and its must own status may just verify that claim.